The listing presentation is sold as a consultation. In practice it is usually a pitch. Sellers who treat it as a consultation - who arrive with specific questions and hold out for specific answers - tend to make better agent selections. Most sellers do not arrive prepared to do that.The agent comes

Changing agents mid-campaign is treated as a last resort. By the time a seller reaches that decision, weeks have passed, the property has accumulated days on market, and the options have narrowed. The cost of the original selection has already been paid. What remains is understanding why it happened

There is a widespread belief that the bigger the agency, the better the result. That belief deserves scrutiny - because the data from local sales does not consistently support it.Brand recognition and agent performance are separate variables. The first is a function of marketing spend. The second is

Sellers regularly choose agents based on the logo on the board, the size of the agency, or the number of franchises operating in the region. The assumption underneath that choice is rarely examined.The name above the door is the agency. The person sitting across from the seller is the agent. Those a

Look at the sale results across any twelve-month period in the Gawler corridor and a pattern emerges. Some campaigns produce strong early competition, multiple offers and a result that reflects genuine market demand. Others run longer, generate thinner enquiry and settle for a result that feels like